Tip #1: Prevention first!
It’s essential to ensure that the information on your product pages are clear and precise. According to the Narvar study*: the number 1 reason for returns are size and fit. In 2022 “size & fit” represented 45% of returns in the US!
It’s the time, more than ever, to invest in “true size” technologies, in order to limit returns and maintain customer satisfaction.
More generally, whatever the industry, we can also name, as a reason for returns: the poor quality of images, incorrect images (bad image on the product page), or color errors.
Tip #2: A well-designed delivery policy
Converting your customers faster and earlier in the holiday season it's a great way to streamline your operations and shipments. It’s also an excellent solution to manage your inventory, and limit associated costs.
However, it is important to implement a sale strategy consistent with this very special period:
Clearly announce your delivery times / policy
Offer express shipping solutions
Offer BOPIS: Buy Online - Pick up In Store
Extend your legal return period
Offer gift wrapping option
Tip #3: “Open Box” Promotion
At a time when ecological awareness is at its highest, it’s important to find solutions to sell “second hand” or “open box” products. Take advantage of the month of January to carry out a major “liquidation” operation and give yourself another chance to sell returned items.