In difficult times, you need to adapt. See how the bblüv group, an International B2B distributor, expanded its direct-to-consumer operations to multiple markets during COVID in order for new parents to have easy access to their fun & practical baby products.

Business efficiency at its best. Shortly after having acquired flagship specialty brands such as Les Affaires, Contech Bâtiment, and Benefits Canada from TC Transcontinental, the Contex Group, which stands for Content and Experience, decided to modernize their digital operations and unify the commerce platform used by the brands to monetize their events using Shopify Plus.

Popeye's Supplements chain franchisees across Canada did an amazing job and rapidly pivoted their operations to eCommerce when the COVID crisis began. In a little less than 2 months, they were operational on Shopify and recovering part of the sales they lost with brick and mortar stores being closed. While this was a great first step, a lot was left to do to connect the business tools used by over 100 locations to operate efficiently their new Omnichannel operations.