ADAPTATION AND EVOLUTION AT THE HEART OF POPEYE’S PROJECT
How Molsoft helped Canada's sports nutrition leader adapt its operation to omnichannel commerce.
With over 2000 products from more than 70 different companies, Popeye's Supplement is the #1 sports nutrition supplement retailer in Canada. They offer their clients the most impressive selection of natural and nutritional products to help them achieve their objectives and improve their health. With over 100 stores closed overnight due to COVID restrictions, Popeye's quickly adapted its operations to the new reality.
While Popeye's management team chose Shopify for its ability to launch its new eCommerce operation quickly, our first mission was really to explain how Shopify Plus robust features could meet their business's need. Since they had already set up an out-of-the-box theme, our team helped improve the user experience by proposing better navigation, a search engine upgrade, adding our native multilingual system, and enabled curbside pickup, followed by a light redesign. We also built custom integrations to their GiveX gift card system and an add-on to their POS existing connector. Last but not least, we introduced Popeye's to our logistic partner Machool who reduced shipping cost and improved fulfillment efficiency by a lot.
When you operate such a vast network of retailers that are suddenly forced to close overnight due to uncontrollable events, you need to adapt quickly. While adaptation was a must, once the locations reopened, the group quickly realized they needed to integrate the business tools they were using to efficiently run an omnichannel operation.
This project required custom system integrations to their point-of-sales MYPOS and gift card provider GiveX.
With major improvement on the client-side experience, a significant gain in terms of fulfillment operational efficiency, in addition to a considerable reduction of shipping costs.
UX - DESIGN
Customer experience is definitely the most important factor when it comes to converting visitors into customers. Our team helped Popeye's improve many details that positively impacted conversion.
WHEN YOU HAND GOOD PARTNERS POSSIBILITY,
THEY DO GREAT THINGS!
In an effort to reduce its eCommerce fulfillment time and encourage all its locations, Popeyes always try to have the orders processed by the store closest to the customer according they had the inventory. While the concept is simple, when Molsoft started working with the group it required many emails and manual data parsing between the locations, the franchisee, and the carrier until the customer could receive a shipping notification. Needless to say, the process was bringing a heavy workload for everyone and was not error-proof. To optimize the operation efficiency, Molsoft introduced the franchisees to its logistic partner Machool, a Canadian shipping software, who arranged to connect all locations to the Popeyes Shopify Plus store while only receiving data of the order they need to ship rather than all orders. What previously took many emails and data parsing can now be achieved in 2 clicks!