A NEW CHAPTER IN THE HISTORY OF LES AFFAIRES
See how Molsoft guided the Contex Group and its multiple teams migrate their digital transactions to Shopify Plus brand by brand.
The Contex Group operates with a precise mission to equip business people with the tools they need to make the right decisions. Led by Guillaume Marcoux, Director Data Management and Platforms; the media first business initiated its digital transformation to improve its operational efficiency and reduce the cost of sales per event in order to offer more content to its community.
Taking the leap of migrating to a new platform and commit the time required to such a change is always scary as the option of reverting back can be very costly. To help Contex move forward, on top of taking care of building the customs features needed for the project, Molsoft provided strategic advice and knowledge for decision-making, formations to their teams prior to the launches, and ongoing support since.
Migrating a brand and its team to a new platform is always a challenge. Now imagine what it represented for a company employing over 100 peoples in 2 different provinces and running multiple brands operating for the most part on different platforms. While it represented an enormous challenge, the operational efficiency gain the Contex Group would benefit from aligning all their teams to the same commerce platform was even bigger!
Using Shopify Plus expansion stores, we were able to create one store per brand all running under the same organization.
Our team of experts organized many formation sessions for the Group Contex different teams and help them with ongoing operations as an eCommerce partner.
With Shopify Plus preferential transaction fees, the Group Contex was able to considerably reduce its sale cost per ticket which generated massive savings.
A HISTORY OF EVOLUTION WITH FAMILY TIES
With this acquisition, Pierre Marcoux is also writing a new chapter in the history of Les Affaires, a media company initially acquired by his father Rémi Marcoux in 1979, 40 years ago. Les Affaires has always been an important and emblematic brand in the Quebec business community. It has always evolved in a changing media landscape, and this will certainly not change with the digital transformation it began.