Harnessing the Power of Customization

By Shawn Francis

May 9, 2024

Now with Checkout Extensibility, you can do the customizations code free using apps dedicated to the checkout.

Traditionally, in the world of Shopify as a store owner you had the ability to change almost everything except the infamous checkout, but those days are now gone with the introduction of Checkout Extensibility.

What does this mean to you as an online business owner, this means that you have the ability to make some of the checkout truly yours, a natural continuation of the shopping journey provided by your brand. It opens up the opportunity to address your needs and also those of your customers. 

Let me remind you that this is not a distant dream that was announced at editions, this is now a reality. As of now, you are empowered to adjust the checkout in a way that is app-based, upgrade-safe, and yields higher conversions—all integrated seamlessly with Shop Pay.

This all sounds great in theory, but why are we suggesting that it is truly a large piece of innovation in an ever-evolving ecommerce world. 

For many Shopify users, the thought of customization or delving into coding can spark a bit of anxiety, looking through a labyrinth of code thinking that maybe you can do this and it will work, but in the end it can be stressful. Now with Checkout Extensibility, you can do the customizations code free using apps dedicated to the checkout. Now you can drop the anxiety that you will mess up the whole checkout whether you're tech-savvy or not. You can now be an artist when it comes to customizing your checkout that captivates your brand and your customers. 

One thing that doesn’t lie is numbers, Shopify states that their checkout has a conversion rate that's 36% higher than the competition, it's not just changing the game; it's winning it. Your checkout is the last piece in the journey, so it's about transforming those final moments of hesitation into action and lowering your checkout abandonment rates. 

We have to remember that customizations are not the only new dramatic feature with Checkout Extensibility there is also the very cool introduction of App integrations into your checkout. Integration is where your checkout experience transcends expectations. Seamlessly integrate with third-party systems partnered with custom logic, and ensure that every transaction is as unique as your customer. This is a surefire way to elevate your customer experience leading to higher conversion rates. 

Why are we talking about Checkout Extensibility so much, well that is due to the impending deprecation of checkout.liquid on August 13, 2024. Learn more

This is not just a change; it's a call for all businesses to get thinking about the future of your checkout. Upgrading to Checkout Extensibility is not just an option; it's an imperative to staying relevant, to ensuring that your business is not just surviving but thriving in the dynamic landscape of ecommerce by providing the best experience possible. 

Why does this matter?

Because the ecommerce space is crowded, stagnation is not just undesirable; it's a dream killer. Within ecommerce, if you are not constantly evolving with the demands of your potential customers your competition is and they will win the race to brand loyalty over you. Shopify Checkout Extensibility is an opportunity for you to lead and stand out versus sitting back and letting your competition decide the outcome. 

As always the choice is yours to make, but remember, in the fast-paced world of ecommerce, to stand still is to fall behind.

Reach out to your dedicated account manager, ensuring every step is met with ease and assurance.